100 YEARS OF ITALIAN AND INTERNATIONAL HISTORY
Miravalle 1926 was founded by Cesare Miravalle almost a century ago, exactly 98 years ago: 1926– 2024.
Our main feature has always been our great love for the territory and particularly for the vineyards of our Country – Italy– which combines great food and wines together with a heritage of art and culture of inestimable value. Therefore we have always focused our attention on the accurate selection of products from the main Italian regions, rather than just doing common activities in big quantity.
Miravalle 1926 operates and/or has operated in major countries and Markets around the world (Europe, Ukraine, Georgia, Russia, Malaysia, China, Japan, Vietnam, Australia, Canada, USA, Argentina, South Africa, Ghana).
The founder starts his activity as agent and trader of liquor and wine in Turin. Cesare supplies the main shops and restaurants in the city with bottled wines and bulk wines.
SICILY AND PUGLIA IN TURIN
The activity grows when Cesare is the first to deliver some products from Sicily to Turin: Marsala, liqueur/ fortified wines and white wines. Then it is Puglia’s turn.
PASSION FOR VERMOUTH
Besides the main activity, Cesare Miravalle starts new relationships with many Piedmontese wineries (at the very beginning there were about 40 producers) which had started producing Vermouth. It bloomed a real passion for this niche excellence of producers that will last over the years to come.
BY TRAIN TO THE SOUTH
After the war, Cesare and his son Piero Miravalle (born April 16, 1927) began a long journey by train and by vessel to Sicily from Piedmont. As he continues his studies, Piero, who represents the second generation of the company, begins to gain experience in the field.
From the 1950s until the mid-1980s, Miravalle 1926 is the sole agent in Piedmont of distilled products for company Orbat, near Forlì in Emilia Romagna.
THE SECOND GENERATION
Company is now lead by Piero Miravalle, who continues the activity sucessfully, which begun in 1926. The challenge goes through the great changes of the market, without ever forgetting the values and the quality that make the difference of the service offered to its customers.
FROM FRANCE TO EUROPE
At the end of the 1960s at Miravalle 1926 the atmosphere becomes international thanks to the development of new business relationships out of Italy ,it is first with France then it soon spreads all over Europe (Belgium, Spain, the Netherlands, etc.) both as a broker-agency and as trader with the imports&exports.
VERMOUTH OF TURIN
The consortium for the protection of the Italian Vermouth ( an aromatized and fortified white wine , flavoured with botanicals – roots, seeds, herbs, flowers and spices ) finds its natural meeting and discussion point right in Miravalle 1926. Thanks to the coordination of Piero Miravalle, who gathers around him small and large producers of the areas near Canelli and Torino, the focus remains on the Vermouth itself. Between 2004 and 2011 and most particularly from the years 2012 until 2017, it is given a burst of speed for the agreement of the production’s technical policy of Vermouth of Torino which is finally granted in 2017 with the Italian and European recognition of PGI- “Protected Geographical Indication Vermouth di Torino“.
THE THIRD GENERATION
In the 1990s, the third generation of the family joins together alongside Father Piero– who is still supporting the activity nowadays with passion- giving much strength to the company and enhancing both Italian and international markets. It is particularly Carlo Miravalle – today leader of the company – who boosts import & exports sales towards the European Eastern countries, such as Ukraine, Russia, Romania, Moldova, China etc.
A LEADER COMPANY
Miravalle 1926 with its 98- year history is one of the oldest brokerage companies in Italy and in the world. Year by year the team at Miravalle 1926 is enriched with qualified and efficient personnel , that is carefully selected for carrying out high-level multiple tasks in the company and it finally also brings an additional prestigious value and a key-imprinting on the services offered to the customers.
Carlo Miravalle is the owner of Miravalle 1926.
His life and professional qualifications and experiences include:
– he is Sommelier
– he holds an MBA Diploma on “Business Intuition” and “Business Intuition of Made in Italy”
– he is the author of the book “Made in Italy. Amore mio” (My Love)
– he is the President of MED.&A – (Italian Association of Brokers and Sales Agents)
– he is on the Board of Directors of APARC (Piedmont Association of Sales Agents)
– he has written for the OICCE – Magazine (Interprofessional Organisation for the Communication of Knowledge in Oenology) .